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Be Google-igious - a step-by-step guide for Google Analytics
Posted in Avangate on the
October 6th, 2008
Avangate, full
service provider of electronic software distribution and reseller
management solutions for software vendors, publishes its
first-of-the-series e-book, the "Analytics miniBible for Software
Vendors". This is a reliable, step-by-step advisory document on how
to benefit from the world's most used analytics tracking service,
Google Analytics.
The document is a must-read for software vendors, providing them
with the necessary knowledge in order to get user data from their
sites and employ it in a revenue-productive manner.
"Every software vendor that has an online business strives to be
highly efficient regarding the selling of his software. By
understanding better the users that get on his website, he can
further enhance this efficiency and be able to put into action a
strategy that will take his software business forward and increase
his revenue.", says Adriana Iordan, Web Marketing Manager, Avangate.
"Analytics miniBible for Software Vendors" helps software vendors:
(1) centralize all the tracking data for the website, the software
application and the shopping cart in one place, linking them
real-time in a dynamic way; (2) find out the success rate of the
shopping carts supplied by eCommerce providers; (3) get extra data
about their users, which is not explicitly available in the Google
Analytics interface; (4) understand exactly how the analytics
tracking service works. Software vendors will also see the main
advantages and best practices corresponding to each issue.
The practical implementation is extremely simple for software
vendors using Avangate. The eCommerce platform features a Web
Analytics module, which efficiently integrates the data from the
vendor's website with the one from the shopping cart. Along with
advanced tracking tools from the Avangate Control Panel, software
vendors are empowered to achieve great results in terms of sales and
web exposure.
"Analytics miniBible for Software Vendors" is available for free on
the company's official website, www.avangate.com. For software
business relevant know-how make sure to visit the company blog and
the Resources Section, take advantage of the free tools offered by
Avangate (PAD Validator, PAD Promoter) and consider subscribing to
Avangate Digest, a resourceful monthly newsletter including trade
tips and industry expert interviews.
Avangate is committed to providing quality knowledge and free access
to basic business resources & tools to ISV professionals, while
continuously improving its service portfolio with flexible, business
oriented solutions. Avangate's expertise in the software marketing
services field can help vendors generate online software sales by
increasing the website's visibility in all major search engines and
distributing your product among the top ranked download sites and
software directories on the Internet. Further more, the company's
specialists can better structure the vendor's website and content,
making sure it clearly presents the power and benefits of the
products and convincing the site's visitors to download and try
them.
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Avangate, premiere supporter of 2007 ESWC
Posted in Avangate on the
October 31th, 2007
Avangate is
happy to announce its participation at European Software Conference
ESWC - Germany 2007 and greets the European ISV community.
Avangate BV, full service eCommerce provider for electronic software
distribution and reseller management announces sponsorship of the
7th annual European Software Conference (ESWC ). The 2007 edition
takes place between 3rd and 4th, November at the Marriott Hotel in
Cologne, Germany where Avangate team comes to speak about how to
make money from selling software.
Details on each panel schedule are available at
www.avangate.com/eswc2007.
More news about Avangate ...
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Plimus Acquires Order1.Net
Posted in Plimus on the
January 4th, 2007
San Diego,
January 4, 2007 —Plimus, Inc., a global e-commerce solutions
provider, today announced it has acquired Order1.Net, a provider of
e-commerce services for software authors. Under the terms of the
agreement, Plimus has acquired certain assets, vendor contracts and
intellectual property of Order1.Net. Financial terms of the deal
were not disclosed.
“This acquisition is consistent with our strategy to extend our
global footprint and expand our client base, software library and
online sales network,” said Tomer Herzog, CEO of Plimus. “Moving
forward, we intend to leverage our award-winning platform to ensure
our customers can optimize their online sales opportunities and to
drive consumer retention.”
About Plimus, Inc.
Plimus, Inc., a global e-commerce solutions provider, builds and
manages online businesses for thousands of software publishers, web
hosting companies and online retailers. Plimus helps companies and
publishers of all sizes maximize online revenues and reduce the
costs and risks of running an e-commerce operation. The company's
award-winning platform offers order management, fraud prevention,
export controls, tax management, physical and digital product
fulfillment, multi-currency and multi-language support, advanced
reporting services, marketing tools, licensing management, an
affiliate network, and much more.
Founded in 2001, Plimus is the winner of the 2006 Software Vendor
Awards for Most Innovative Software E-commerce Service, Best
Software E-commerce Customer Service & Support, and Best Overall
Software E-commerce Value. Plimus is headquartered in San Diego. For
more details about Plimus, visit the corporate Web site at
www.plimus.com or call our press contact, Guy Wilnai, at
858-350-7473 x703.
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Avangate sponsors European ShareWare Conference (ESWC)
Posted in Avangate on the
October 20th, 2006
Avangate,
shareware registration service and e-commerce provider for online
software sales, sponsors the 6th annual European
ShareWare Conference. The two day event will be held on the 4th
and the 5th of November 2006 at the Crown Plaza Hotel
in Cambridge, UK.
The ESWC conference is the last major shareware event of the
year and another opportunity for shareware professionals to keep up
to date with the latest theories and practices in the software
business.
"The challenges that the software industry is facing now require
easy to implement, secure and flexible tools. Avangate sales and
marketing solutions answer well these requirements and can enhance a
software business", says Dragos Stanescu, Sales Manager at
Avangate B.V.
By sponsoring the ESWC conference, Avangate, also a member of
several important professional associations, continues its
commitment to support and be closer to the software developers'
community.
The purpose of the conference is to provide a gateway to facilitate
sharing information to and for shareware developers and companies
and organizations who provide products and services to shareware
developers. More information can be found at
www.euroconference.org.
More news about Avangate ...
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Digital Locker – New oneNetwork Sales
Channel for RegNow Publishers
Posted in RegNow on the
July 11th, 2006
RegNow has integrated with Microsoft
Digital Locker to allow easy connection to this sales channel.
RegNow vendors can add products to this sales channel simply through
the RegNow control panel. What is Digital Locker? As part of the new
Windows Marketplace, Digital Locker is a new online distribution
solution that simplifies the purchasing experience of downloadable
software. Digital Locker provides consumers a consistent, unified,
easy to use interface where they can purchase, download and even
install products. Microsoft receives millions of unique visitors a
day to the Windows Marketplace site. Digital Locker will launch in
the Windows Marketplace in August 2006, just in time for the 2006
holiday season. Putting you on the frontlines of the holiday
shopping frenzy! To see the public beta version of Microsoft Digital
Locker, visit: http://www.windowsmarketplacelabs.com. Vendors can
visit the "Digital Locker" section of their help and support for
additional information.
More news
about RegNow...
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Kagi to Provide
Downloadable Software through Microsoft Windows Marketplace
Posted in Kagi on the
June 14th, 2006
Berkeley, California – June 12, 2006 -
Kagi, a leader in e-commerce outsourcing worldwide, today announced
that it has signed an agreement with Microsoft Corp. to make its
catalog of software available through the Microsoft Windows
Marketplace shopping portal where customers can easily find and buy
a variety of software and hardware products for the Windows
operating system.
Kagi provides a software catalog with thousands of downloadable
products that include a wide range of developer tools, applications,
games, utilities and more. Kagi’s participation in the Windows
Marketplace dramatically extends the ability of Independent Software
Vendors (ISVs) to grow their businesses and be more profitable.
“Kagi is very pleased to be one of the first to join with Microsoft
in offering its rich software catalog through the Windows
Marketplace”, says Kee Nethery, Kagi’s CEO. “This alliance will
provide buyers with an outstanding blend of shopping services while
providing software publishers with an exceptional marketing
opportunity. The Windows Marketplace levels the playing field for
smaller and niche software suppliers and provides enormous
visibility for all participating ISV’s.”
“We are delighted with Kagi’s participation and believe it will
enhance the Windows Marketplace software catalog by providing
millions of customers with easy access to software created by
smaller ISVs,” said Joe Peterson, corporate vice president of the
Windows Online group at Microsoft. “By working together, Kagi and
Microsoft will continue to improve customers’ exposure to the
breadth of software available for the Windows operating system.
Together we are excited to provide customers with a robust buying
and downloading experience that we will unveil soon.”
Continuing its full service tradition, Kagi will manage the
e-commerce, software downloads, customer support and fraud
prevention services. Current Kagi clients need only sign-up to take
advantage of this great opportunity.
More news
about Kagi ...
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eSellerate Announces
Affiliate Program Update for Affiliates
Posted in eSellerate on
the May 18th, 2006
(LINCOLN, NE - USA) ?eSellerate has
released an update that extends the options available for promoting
and tracking affiliate sales. This update includes:
•
Hosted eST •
Landing Pages
•
Expanded sales tracking
•
Tracking IDs for all sales options •
Hosted eST Tracking report •
"My Products" data export
More news about eSellerate ...
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1,000,000th Backup CD produced
Posted in ShareIt on the
April 12th, 2006
On April 12, 2006, share-it! produced
the 1,000,000th Backup CD. This anniversary CD was produced and
shipped for software publisher PC Tools.
The fact that a million Backup
CDs have been produced in just four-and-a-half years is proof of the
success of this service.
More news about ShareIt ...
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New
HotDownloads.com Site is LIVE
Posted in Regsoft
Check out RegSoft.com's exclusive new
shareware and software portal site located at
http://www.hotdownloads.com
which hosts over 4000 products immediately available for download
and purchase.
Improved Post
Order Confirmation E-Mails
RegSoft
has recently improved its post-order confirmation page, as well as
the email the user receives. An example of a customer's confirmation
email is:
http://www.regsoft.com/sampleemailconfirmation
In the confirmation email, the customer receives a detailed
explanation of what the customer what they can expect now that the
order has been submitted. In addition, each customer is now given a
link to a webpage that can provide them with the status of their
order. This email tells the customer what to do if they are having
problems, what they can expect from this point and other relevant
information. Each user will have their own custom version of this
page with information specific to the current status of their order.
An example of a customer's status page is:
http://www.regsoft.net/orderstatus.php3?trackingid=452718&sid=983571125
More news about Regsoft ... |
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Selling
Software the Easy Way
Posted in
Osolis on the
October, 2006
OSoLiS is the easy, multi-lingual way
for customers to purchase software, with online and offline payment
options (including pro-forma invoicing), and immediate online
delivery of a software installer or a Personal License Register to
fully-enable their installed shareware/trialware.
With their own password-protected account customers can easily
obtain software updates or a new copy of their Personal License
Register, purchase upgrades, print off receipts, or update their
contact details – saving both the customer and the author time and
inconvenience.
OSoLiS’s System for Issuing and Verifying Licenses verifies each
user’s e-mail address and personalises their license with their name
and contact details in a tamper-proof manner, eliminating the risk
of anonymous software keys being distributed on warez sites.
OSoLiS helps authors build a relationship with their customers by
providing a mailing facility to contact customers – at no extra
cost.
OSoLiS allows the author to concentrate on producing software by
handling all aspects of the registration process: collecting
payments (including sophisticated fraud screening), issuing
licenses, maintaining contact details, and providing detailed
real-time sales reports.
OSoLiS will be attending the sixth annual European Shareware
Conference on 5 November 2006 in Cambridge – details at
www.euroconference.org.
For further information on OSoLiS visit www.osolis.com/en/authors,
e-mail enquiry@osolis.com, or speak to Edward Leigh at the European
Shareware Conference. |
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